Lapp Heating and Cooling Brand Development Project

Justin Bryant


Strategy

When this project kicked off, Lapp Heating and Cooling had been serving rural communities in central Ohio for nearly 40 years. Although they had an excellent reputation within the community, their business strategy and brand vision needed refined. After learning their story and culture, we helped better define their target customer, brand values and market positioning.

Design

We reviewed their existing marketing materials and discovered that their design was not effectively communicating their outstanding service, professionalism and responsiveness. We wrote a new tagline and designed a bold new logo, business cards and professional uniforms. We also wrote, designed and developed their custom website

Marketing

When Lapp needed to replace one of their main service trucks, we seized this opportunity to make a big impact with their marketing efforts. We designed and coordinated production of bright, head-turning graphics for their new truck. After receiving our recommendations for their social media channels and attending our social media workshop, owner Mike Cooperider continues to innovate in his community.