License to Drive Project Details

Client: Office of Public Affairs at Kenyon College

Audience: Kenyon Faculty and Staff

Brief: Creation and execution of an internal social media manual for staff. The piece uses the analogy of “getting your keys” to using social media on behalf of the college. The piece will be viewed online/onscreen and printed out as needed.

Content: Introduction, Rules of the Road, Vehicle Vernacular, User Admin Guides and much more.

Photography: Images from Kenyon’s special collections archive added authenticity, and wit to the piece.