Sherwood Brewery Brand Development Project

Justin Bryant


Strategy

This start-up co-operative outside of Charlotte, North Carolina, is rooted in the idea of bringing community together to brew beer. The client came to us with a strong vision of a shared brewing space and supplies inspired by the legendary Robin Hood.

Design

The design was inspired by a combination of Socialist propaganda posters, elements of heraldry and Sherwood based icons. The logo, pacakaging and product naming were important ingredients of the new design.

Marketing

Once the brand elements were finalized, we designed and produced grassroots promotional tools to help spread the word about this community opportunity.