Often times businesses, organizations and brands have a difficult time seeing their strengths, challenges or barriers with the proper perspective. Without parallax, opportunities or detrimental weaknesses can…Read More
About The Refinery
This blog is our workspace — a place where we will separate branding myths from nuggets of truth that you can use to help your brand shine like pure gold. We invite you in, to join us in the quest for a well refined brand! Click here to learn more about The Refinery
Negativity and criticism are too prevalent today.
Beyond the often discouraging environment that we live in, it’s just plain difficult to build a business, grow a brand or run a non-profit. Budgets are tight, competition is fierce and the miser syndrome (“Give me more for less. RIGHT NOW.”) seems to be…Read More
Genuine passion shines through in products and services.
Skill and talent are valuable and should be honed, but a technically perfect, but uninspired, musical performance isn’t going to raise the hairs on the back of your neck.
Shouldn’t an artist’s passion show…Read More